Are Pomegranates actually good for you?

Pomegranates are a big deal in the 'foodie' world but what's the real story with their health properties?

When we were developing our Botanical Cold Brew product range, Pomegranates were high on the list of flavours to use; but only partly because of their popularity. Be honest, before Pomegranate “jewels” started appearing in every recipe, food blog and trendy menu - how often were you taking advantage of the incredible health benefits that Pomegranates offer? 

For most people this answer would be: not often. The reasons for this are partly because Pomegranates don’t grow in large volumes in Europe & US and so have historically been viewed as an exotic fruit (read: expensive). The other reason is frankly they can be a faff to open, de-seed, clean and eventually eat. My personal record for de-seeding a large roughly half a kilo Pomegranate is 20 minutes - only for it to be devoured at breakfast in under 2 minutes.

Truly the most first world of woes but my point is: it’s understandable why most people are happy to outsource this labour of love. The good news is that our Pomegranate Elixir gives you the good stuff with none of the hassle. 

So let’s get straight to the main question : why is Pomegranate good for you?


A lot has been written about this, and in the interest of avoiding pseudoscience rabbit holes, the key benefits of Pomegranates can be summarised in two points.

  • Pomegranates are super rich in Punicalagins (antioxidants) and have 3 times greater potency than Green Tea - so this combined with the antioxidants from Cold Brew Green tea makes the Pomegranate Elixir an antioxidant power house.

  • Pomegranates are incredibly rich in Punicic acid (fatty acid found in the seeds) which is a plant-based source of polyunsaturated, omega-6 fatty acid. Studies have shown Punicic acid contributes to regulation of fat (keeping weight down), lowering triglycerides (important if you have a heart condition), balancing blood sugar (critical if you’re diabetic) and in some studies it has even shown to inhibit breast cancer cell growth.

To summarise, Pomegranates are great for you. Now, there isn’t a large enough body of research that shows that it can “cure” any serious diseases, but if you take a preventative approach to your health then incorporating this fruit into your daily diet will absolutely elevate your well-being.


Pomegranates are indigenous to Iran, Turkey, the Middle East, the Levant, Central Asia, all the way through to the Himalayan region of Kashmir. Its juice and seeds have been used in a medicinal way for minor ailments for hundreds of years before pharmaceuticals came along.  

The Pomegranates from Kashmir are not grown for export, but rather domestically consumed and in many cases (when families have enough land) home-grown along with other locally popular fruits like apples, pears, quince, cherries and mulberries. I grew up with access to Pomegranate trees during my childhood of early Autumns in Srinagar, and must confess that the deliciousness was the real draw for me rather than the health properties. Sweet, sticky, staining everything it touches - who could resist the allure of pulling a fully ripe Pomegranate from a tree in the garden and sharing it with cousins under the shade of its branches? Somewhere in the background would be a Grandma or Aunty scolding the ruin of juice stained clothes.

When it came to putting together our range of Botanical Elixirs, the idea for Rose & Saffron came easily because they are inspired by existing brews in Kashmiri culture. When thinking about the third type, I knew I wanted to keep honouring these Himalayan roots while also making a beverage that tastes incredible, and so my Pomegranate moments came flooding back. These sweet memories, along with the incredible health properties mentioned above, meant a Pomegranate Elixir as part of the Botanical Cold Brew range was a no-brainer. We only use a natural Pomegranate reduction with no added or artificial sugars. So now you too can share in the deliciousness & good health.

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