Low and No Alcohol - Mindful Drinking just keeps growing
You may have seen the term “mindful drinking” at least once or twice now whether or not you did Dry January this year. Many people are still confused about what it actually means though, and - more importantly - why has it suddenly become more popular than ever before.
We love that people are more excited for alcohol free alternatives like our Botanical Cold Brew - in order to be inclusive to anyone who isn't familiar with the concept of mindful drinking, it's worth explaining a little more about the mindful drinking movement, from its roots in the low and no alcohol world and beyond, for those who are unfamiliar with it.
In the beverages world, the difference between ‘mindful drinking’ and simply not drinking is that mindful drinking advocates for a reduction in the amount of alcohol a person consumes. It’s a friendly way of saying you don’t drink alcohol regularly by choice.
For a Cold Brew Tea brand like ours, Mindful Drinking is about paying attention to what you're drinking, why you're drinking it and how it effects your body and state of mind - all in the context of caffeine.
Why is 'Mindful Drinking' growing in popularity in a normally alcoholic space?
The most immediate reason is health. A growing number in the Millennial and Gen-Z generation are concerned with how alcohol impacts the quality of their health from a young age - as compared with older generations who tend to focus on reducing alcohol consumption later in life. The result of this concern comes in the form of changing lifestyle choices; namely less alcohol consumption, both in volume and quality. Equally, the principle of reduced consumption applies to caffeine: where people are choosing to drink less coffee, or swap it out for gentle caffeine like Cold Brew Tea, because their mental health is negatively effected by strong caffeine.
The big reason people have struggled with embracing a 'no or low' lifestyle historically has been due to the serious lack of good alternatives. By 'good' we mean, not just sugary sodas and juices - but real 'adult' beverages that happen to be no or low ABV or no and low caffeine. This is now changing.
We’ve all been there. You’re at a work-do, a networking event, a conference, a friend’s birthday etc - there are lots of alcoholic options and then there’s Coke or orange juice. No shade against OJ - but you’re not 5 and you’d like your drink preferences to matter like everyone else’s. Now however, the landscape is completely shifting.
Where can you find good alcohol alternatives?
The no & low alcohol market in the UK represents a £116 million chunk of the industry and in the last 12 months alone this has grown £22 million. Restaurants, bars and event spaces should act accordingly.
In January 2020 Mindful Drinking Festival at the Truman Brewery in London there were 47 brands attending, including Kashmiri Tea House, with no and low alcohol drinks. Many of these brands were elegant, delicious and most exciting: they’re not FULL of sugar. This was just one event, limited only by the capacity of the venue. It’s a dramatically growing area of the market and with ever-growing consumer demand - even beyond Dry January - you will see more and more excellent no & low alcohol options in 2020 and beyond.
To find great low and no alcohol drinks brands use resources like :
You can also shop our range of Botanical Cold Brew Elixirs in our store. The range is a delicious low-caffeine alternative to sugary sodas or energy drinks and also make beautiful low and no alcohol cocktails.